Protecting Your Brand in the Digital Age

The rapid evolution of the internet has transformed the way today’s businesses function. Like with most other things, these transformations come with their own advantages and disadvantages. Businesses that have integrated the internet into the fabric of their brand have learned that “with great connectivity, comes great vulnerability.” With cybercrime on the rise, brands in the digital age are more susceptible to online attacks.  Due to the nature of the digital age, brands risk spending valuable time and money on trends that quickly lose popularity. Especially if done without the proper backup research. For those businesses that have chosen to…...